Post by Zadkiel on Mar 8, 2016 15:47:10 GMT
Katherine Milkman is an associate professor at The Wharton School at the University of Pennsylvania and she has a secondary appointment as an associate professor at the Perelman School of Medicine. Her research relies heavily on "big data" to document various ways in which individuals systematically deviate from making optimal choices. Her work has paid particular attention to the question of what factors produce self-control failures (e.g., undersaving for retirement, exercising too little, eating too much junk food) and how to reduce the incidence of such failures.
